Cadbury – Welcome to Joyville: Platform

Saatchi & Saatchi

00:45

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Platform is Jungleboys recent spot for Cadbury and Saatchi & Saatchi. The campaign involved painting a heritage Steam Train purple and circulating it within the Sydney city circle on a busy Thursday morning.The aim was to give everyday commuters a bit of joy. The spot was edited overnight going to air a day later and making the news.