MLA ‘Lambassador 2011’



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The formula is pretty simple but getting Sam Kekovich to get his lines and delivery down in sub-zero temperatures in Europe was an art. One of the keys to this shoot was having fixers in each city to ensure everything was locked down while also having a small fast crew that could shoot guerilla style where necessary. This flexibility allowed us to get beautiful shots in the morning light at the Italian Forum, and to shoot Sam in the middle of the Champs-Élysées framed by the Arc d’Triumphe.